WhatsApp team guides and operational answers

WhatsApp API Is Connected but Messages Are Not Arriving: Checklist

“Connected” confirms that the account link exists. It does not confirm phone-number registration, billing on the owning WABA, webhook delivery, or outbound authorization. Check each layer in order before reconnecting anything.

WhatsApp Business Field Notes

A running log of short practical notes on WhatsApp business operations. New entries land here; the ones that earn it become full guides.

Can Multiple Users Use WhatsApp Business?

The free app caps you at 4 linked devices and gives everyone identical access. A shared inbox on the API has no device cap and adds assignment, roles, internal notes, and reporting on the same number.

How To Assign Customer Conversations

Assignment is the foundation of a working WhatsApp team workflow. Get it right and everything else, SLA, follow-up, escalation, becomes manageable.

WhatsApp Business API Limitations

A balanced look at what the WhatsApp Business API actually restricts, and the four myths (lost app, per-conversation fees, no calls, lost history) that no longer hold.

New Changes Are Coming to Your WhatsApp Business

Meta just put an AI agent in front of every business chat. A clear-eyed read on what Meta Business Agent does, what it does not, and where your team still leads.

WhatsApp Business App vs API

The app is free and simple; the API powers team software. Here is the genuine difference, and why Coexistence lets you keep the app and add the API on the same number.

WhatsApp Green Tick Verification

The green tick is the Official Business Account badge. Here is who qualifies, how to apply, and why it is about trust, not access.

WhatsApp Business API Pricing Explained

Per-message billing, four message categories, and in-window replies that stay free until October 1, 2026. Here is how WhatsApp Business API pricing actually works.

WhatsApp Business Messaging Rules

The 24-hour window, templates, messaging tiers and quality rating. The four rules that decide what you can send and how much you can scale.

WhatsApp Coexistence Mode

Coexistence lets the WhatsApp Business app and the Cloud API run on the same number at the same time, without wiping your chats. Here is how it works.

WhatsApp Business System

A WhatsApp business system is not another app, it is the software layer that turns your number into a team tool. Here is what it includes and how it differs from the free app.

How to Set Up WhatsApp Business

A full walk-through: download the app, verify or convert your number, build a profile customers trust, and turn on the catalog, greeting and quick replies. Then your real options for when one phone stops being enough.

WhatsApp Data Security

Your customer conversations are sensitive data. Here is exactly how marv.Inbox protects them, in plain language: encryption, access control, isolation, and compliance.